LEGO® City Freight Train Digital Product By Little Studio
Project Case Study for LEGO City Freight Train. Little Studio is an independent digital product design studio based in Denmark.
LEGO® City Freight Train
As part of the Powered Up App, the LEGO® City Freight Train caters to both kids and train enthusiasts. The set includes a Powered UP technology locomotive that gives an extra layer of interactivity and will keep users coming back for more.
Deliverables:
Creative Direction
UX Design
UI Design
Design System
Creative Direction
UX Design
UI Design
Design System
2023
Digital Product
The ambition was to create a visual language that bridges the physical and digital space. The app controller is inspired by LEGO® bricks, combined in a layout that serves both form and function.
The goal was to emulate an interface you could build in real life. All elements are accurately represented on screen, including, but not restricted to a 1:1 physical-digital scale.